“The Buffalo Country should be left to us forever!”

Sitting Bull, Lakota Chief


With DEI, Diversity, Equity and Inclusion, at our core, the American Buffalo, Tatanka, the Lakota Sioux word for bison, is emblematic of our mission. When examining the ways in which the American Buffalo symbolizes diversity, equity, and inclusion, it is important to consider the historical and cultural significance of this majestic creature. The American Buffalo represents diversity through its wide-ranging presence in different ecosystems and habitats across North America. With its ability to adapt to various environments, the American Buffalo embodies the concept of diversity by showcasing the beauty of different landscapes and the importance of coexistence among different species.


The American Buffalo symbolizes equity by serving as a reminder of the interconnectedness of all living beings. In Native American cultures, the American Buffalo is revered as a symbol of abundance and prosperity, and its presence is often associated with balance and harmony in the natural world. By recognizing the American Buffalo as a symbol of equity, we acknowledge the need for fair and just treatment of all individuals, regardless of their background or circumstances.


Inclusion is another key aspect of the American Buffalo’s symbolism, as this animal has played a central role in the history and culture of many indigenous peoples. The American Buffalo was an integral part of the livelihoods of Native American tribes, providing food, clothing, and shelter for countless generations. In this way, the American Buffalo represents inclusion by highlighting the importance of respecting and honoring diverse perspectives, traditions, and ways of life.


Just as a herd of American Buffalo relies on each member for survival and well-being, so too do human societies depend on the contributions of all individuals for collective progress and growth. By recognizing the American Buffalo as a symbol of unity, we emphasize the value of collaboration and cooperation in achieving common goals and overcoming challenges. In a world filled with so much conflict, we must recognize that only love conquers hate and fear, brings peace, and creates a sustainable civilization.


The American Buffalo also serves as a symbol of resilience and perseverance, reflecting the strength and endurance needed to navigate the complexities of modern society. Despite facing numerous threats to their existence, including habitat loss and overhunting, American Buffalo populations have rebounded in recent years thanks to conservation efforts and increased awareness of their importance in the ecosystem. In this way, the American Buffalo embodies the spirit of resilience by demonstrating the ability to adapt and thrive in the face of adversity. Just as Indigenous Wisdom and Culture are finally being understood and valued, we want to be part of that celebration in performance and awareness.

Environmental Stewardship

The American Buffalo’s symbolism extends to issues of environmental conservation and sustainable development. As a keystone species in many ecosystems, the American Buffalo plays a crucial role in maintaining biodiversity and ecological balance. By recognizing the American Buffalo as a symbol of environmental stewardship, we emphasize the importance of protecting and preserving natural habitats for the benefit of future generations. As we pass a global population of 8 billion, to be sustainable, viable, we need to practice at a global scale what we were taught many generations ago.

TATANKA – DO take any wooden Nickels!

So, the American Buffalo symbolizes diversity, equity, and inclusion in a multitude of ways, from its cultural and historical significance to its broader implications for society and the environment. By acknowledging the value of the American Buffalo as a symbol of unity, resilience, and environmental stewardship, we can draw inspiration from this majestic creature to promote greater understanding, acceptance, and cooperation among all individuals. As we strive to create a more equitable and inclusive society, the American Buffalo serves as a powerful reminder of the interconnectedness of all living beings and the importance of embracing diversity in all its forms.

It is a new dawn.


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