NETFLIX has recognized the popularity and profitability of reality productions. “TATANKA” has the potential to be a successful reality program due to its cost-effectiveness, inclusivity, and international element. Reality shows generate buzz and create water-cooler moments, leading to increased Social Media Engagement and word-of-mouth promotion. With a 24/7 and episodic reality stream with cast/band members from multiple international locations, it has the opportunity to provide viewers with a glimpse into the lives and experiences of people from around the globe. Additionally, music-themed reality programs are poised to make a strong comeback.