By Amy Mackrill, Live Reporter
A “one in a million” opportunity for a local band saw them feature in a burger chain’s advert in the USA. City folk have probably seen Ethan, Matt, Liam, and Paul of The High Points busking on the streets of Norwich.
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The Opportunity
About a year ago, The High Points were unexpectedly contacted by Wendy’s to use their song “Taking My Time” for a breakfast deal advert in the USA. This unique opportunity marked a significant milestone for the band.
Post-Advert Success
Since the advert, The High Points have continued to captivate audiences with their performances at local venues, including a sellout show at The Waterfront. Their music has resonated not only in Norwich but across America, being played on TV and radio for six months.
The band’s funk-inspired songs have garnered them a loyal following, leading to upcoming performances at Epic Studios and plans for a tour in the USA later this year.
Future Plans
The band’s journey into busking during the pandemic has proven fruitful, allowing them to connect with fans, test new songs, and spread joy through their music. Their goal is to share their music with as many people as possible, transcending borders and bringing happiness to all.
Follow The High Points’ musical journey on Eastern Daily Press and @thehighpointsband.
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The High Points, a Norwich-based band known for their infectious and energetic music, recently found themselves in the spotlight thanks to their involvement in a popular Wendy’s advert. The advert, which featured the band’s track “Take Me Higher,” quickly garnered attention and praise from viewers all over the world. This exposure has been a game-changer for The High Points, propelling them into the mainstream music scene and opening up new opportunities for the band.
The success of The High Points’ track on the Wendy’s advert can be attributed to the band’s unique sound and catchy lyrics. Their music is a blend of indie rock, pop, and electronic elements, creating a dynamic and vibrant sound that captivates listeners. “Take Me Higher” is a perfect example of this, with its infectious chorus and memorable hooks making it the perfect choice for a commercial.
In addition to their musical talent, The High Points’ strong work ethic and dedication to their craft have also played a key role in their success. The band has been tirelessly writing, recording, and performing music for years, honing their skills and building a loyal fanbase along the way. This hard work has not gone unnoticed, with industry insiders and fans alike taking note of The High Points’ talent and potential.
The exposure that The High Points received from the Wendy’s advert has been a game-changer for the band, opening up new opportunities and expanding their fanbase. The advert reached millions of viewers, introducing The High Points’ music to a whole new audience and generating buzz and excitement around the band. This increased visibility has led to a surge in new fans and followers, as well as interest from record labels and music industry professionals.
The success of The High Points on the Wendy’s advert has also had a positive impact on the band’s career trajectory. The increased exposure has given the band a platform to showcase their talent and reach a wider audience, leading to more opportunities for live performances, collaborations, and music releases. The band has also seen a boost in streaming numbers and social media engagement, further solidifying their place in the music industry.
The High Points’ success on the Wendy’s advert has not only benefited the band themselves, but also the broader music community in Norwich. The band’s success has helped to shine a spotlight on the city’s vibrant music scene, showcasing the talent and creativity of local musicians and attracting attention to the area’s thriving music community. This increased visibility has the potential to create new opportunities for other Norwich-based bands and artists, as well as elevate the city’s reputation as a hub for musical talent.
Looking ahead, the future looks bright for The High Points as they continue to ride the wave of success from the Wendy’s advert. The band has already started working on new music and projects, building on the momentum generated by the advert and capitalizing on the opportunities that have come their way. With their unique sound, strong work ethic, and dedicated fanbase, The High Points are well-positioned to continue making a mark on the music industry and achieving even greater success in the years to come.
In conclusion, The High Points’ success on the Wendy’s advert is a testament to their talent, hard work, and dedication to their craft. The exposure and opportunities generated by the advert have helped to elevate the band to new heights, showcasing their music to a global audience and opening up new doors for their career. The impact of their success extends beyond the band themselves, benefiting the wider music community in Norwich and shining a spotlight on the city’s vibrant music scene. With their infectious sound and unstoppable drive, The High Points are poised for even greater success in the future.